When search connects to strategy,
{growth follows}
Technical fixes, content optimizations, and ranking reports only go so far on their own. When they're guided by a clear strategy that accounts for both traditional SEO and the rise of AI-powered search, that's when organic becomes a real growth engine.
You've invested in SEO before, maybe with an agency, maybe in-house, and got a lot of activity reports but not a lot of clarity on what's actually moving the needle.
The tactics feel disconnected. Someone's fixing title tags, someone else is writing blog posts, but there's no unifying strategy tying it all to business goals.
Search is changing fast. AI overviews, generative search experiences, shifting algorithms, entirely new ways people find information. You're not sure if your current approach is keeping up.
You need someone who can see the full picture. Technical, content, competitive, and business context, all turned into a plan that actually makes sense.
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A lot of SEO work starts with a checklist. Mayfield starts with a question: how should search fit into the bigger growth picture? Everything else flows from that answer: the roadmap, the priorities, and the metrics that actually matter.
Traditional SEO and AI search visibility aren't separate strategies. They share the same foundation: authoritative content, technical health, and a brand worth citing. Every engagement treats them as a single, integrated discipline.
A strategy deck without the infrastructure to execute it is expensive paper. Mayfield engagements go beyond the roadmap to build the operating frameworks, delivery models, and measurement practices that turn strategy into repeatable execution. Enterprise brands and agencies alike inherit a system, not a document.
Modern SEO and AI search demand coordinated action across marketing, product, engineering, content, compliance, and analytics. Mayfield has led cross-functional programs of 10 to 20+ team members for global brands, bringing the executive fluency and operational rigor required to keep complex, multi-workstream initiatives moving.
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Every engagement integrates traditional SEO and AI search visibility as a single discipline. The tier you choose depends on the depth of strategic partnership your business needs.
Mayfield SEO provides strategic leadership, not execution. Your team, your agency, or a scoped add-on handles the implementation. You get the senior thinking that makes sure all of that effort is pointed in the right direction.
tier_01
A strategic assessment of your visibility across traditional search and AI-generated results, informed by a test-and-learn methodology and proprietary AI measurement tools.
flat fee · 2–3 week engagement
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tier_02
Ongoing fractional SEO leadership. Strategic direction for your search program across both traditional and AI-generated results, so your team can execute with confidence.
6-month minimum commitment
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tier_03
Your embedded search leader. Full strategic ownership of your search visibility program as a deeply integrated member of your leadership team.
12-month minimum commitment
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Mayfield SEO is the consulting practice of Amanda Mayfield, a Chicago-based SEO and GEO transformation consultant with 13+ years driving AI search visibility and organic growth for enterprise brands.
Through Mayfield SEO, Amanda advises VP and C-suite stakeholders across fintech, B2B SaaS, and agency sectors, leading cross-functional initiatives that span marketing, product, engineering, content, compliance, and analytics. Her work includes designing agency-wide SEO and GEO operating playbooks, building enterprise SEO and GEO programs from the ground up, and establishing measurement practices that give leadership visibility into AI search performance.
Before founding Mayfield SEO, Amanda held senior leadership roles at Edelman, where she stood up the agency's global SEO capability as Vice President of Product, and at Mindshare, where she directed enterprise transformation programs for Kimberly-Clark across 10 product lines and deployed international SEO frameworks across North America, LATAM, Europe, and APAC. She also served as Product Lead for SEO and Organic Growth at Wealthfront, owning the organic acquisition roadmap end-to-end.
Amanda is one of a small number of practitioners with demonstrated results in Generative Engine Optimization, having delivered measurable gains in AI referral traffic, prompt visibility, and citation rates for clients across multiple industries.
get_in_touch
Whether you need a full strategic overhaul or a fresh set of eyes on what you're already doing, the first conversation is always free.
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